All Natural

All Natural

From the kinkiest coils to loose waves, we're celebrating natural hair in its many forms by sharing expert tips for styling, maintenance, and haircare.
I've Relied On This $9 Mascara for Mega Volume Since It First Released Two Years Ago
I Wore This Clean $9 Mascara for 13 Hours Straight, and It Didn’t Budge or Smudge
Pattern Launching Blowdryer
Pattern's First-Ever Blow Dryer Was Designed to Curb Heat Damage
Jessica Alba Honest Beauty favorites
Jessica Alba Credits These 2 Honest Beauty Products as the Key to Her Iconic Glow